Field notes
Building Thread Otter in public.
Distribution is reps. Here's what we're learning from doing the reps — drafts, replies, threads, and the slow climb of founder-led GTM.
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Your draft should already know your product. ChatGPT never will.
Every ChatGPT reply re-derives your positioning from a paragraph you paste each time. Then you forget which paragraph, your positioning drifts, and your replies start sounding like a stranger describing your tool. Here's what actually fixes it.
8 min read
I launched on Twitter. It got 4 likes. Then I figured out what I should have done.
Founders launch a feature on Twitter once and call it done. The actual loop is five channel-native posts. Here's why each one matters and what each channel actually wants.
8 min read
I copy-pasted ChatGPT prompts into Reddit 200 times before I built this
A 90-day field log on why ChatGPT-then-paste is the slowest possible way to do founder-led outreach, and what to do instead.
8 min read